October 22, 2007
eBillme An Alternative Payment Option
The author quotes CashEdge’s Consumer Online Banking Survey findings in his article about the consumer online banking relationship and the argument for an alternative payment option.
“Each year, CashEdge releases the data from their Consumer Online Banking Survey and this year, like the last, a majority of consumers surveyed showed that not only do they enjoy the features of their online banking relationship but they might just find it hard to live without. This annual study, examines the online banking behavior and preferences of 400+ consumers who are currently banking online. From this year’s survey, we can see that:
- 85 percent would never bank with an institution that didn’t offer online banking
- 82 percent say they would use more online banking capabilities if it was available
- 73 percent say they prefer opening and funding a new bank account online
- 65 percent would move their finances to another institution if it meant gaining access to more robust online banking capabilities.”